Tag: tiktok

  • How to Create the Most Engaging Community Discord Server

    How to Create the Most Engaging Community Discord Server

    A start-to-finish guide to set up a fun and engaging Discord server for your community, from channels and roles to moderation and safety.

    As a content creator, it is very common to have a Discord server to bring your community together from multiple platforms. This server allows the creator to connect with their community on a more personal level, meeting them in voice chat lobbies and maintaining conversations in text chat channels.

    Starting a Discord server is easy and doesn’t take much time, and you can make your server as simplistic or detailed as you’d like. I’ll show you how to create a new server, and then how to fine-tune it to meet your needs for your community.

    Create a New Discord Server

    On your Discord landing page, go to the bottom-right, below your list of active servers, and click/tap the plus symbol labeled “Add a Server”.

    add a discord server

    From there, you can decide whether to start from scratch or use a template. The templates are simple, providing you with a few text channels and voice channels.

    create your discord server

    If you’ll only be using your discord server for a small group, such as your close friends, you may not be interested in the Community features. However, if you plan to include a link to your server on your social media platforms, then the Community server would be ideal for you.

    community discord server

    Finally, name your server and upload a photo to identify it. My community server is called Vilendria’s Army. Feel free to join it and inspect the layout!

    name your discord server

    Ta-da! You are now the proud owner of your very own Discord server! Now we’re going to get into the fine-tuning, establishing channels, roles and setting up the moderation settings.

    Server Settings

    In your new server, there’s a dropdown window next to your server’s name. This window is the control panel for your entire server, containing everything from roles and invites to audit logs and moderation settings.

    server settings

    Your server will need certain channels and categories based on the needs of your community. You may already have an idea of what these needs might be, which is fantastic. If you don’t know yet, that is perfectly acceptable too, and you can keep the server very simple until you learn those needs.

    Channels and Categories

    I started as an Elder Scrolls V: Skyrim streamer, and my heart belongs to the Thieves’ Guild, so I made my discord server follow a guild theme. I titled my personal role “Guildmaster”, and my moderators in the server are titled “Guild Officers”. My “rules-and-guidelines” channel is located under my “Lobby” category. My “announcements” channel is located with other channels under the “Message Board” category, and my general community chat channels and voice channels are under the “Guild Hall” category. Finally, my moderators have their own category called “Office”, where we can discuss important matters without involving the entire community.

    my server layout

    My Discord server has been around since the beginning of 2021, so of course it has years of fine-tuning. When I first created it, there was a text channel, a voice channel, and a channel specifically for pet photos (that is still around btw). Don’t aim for perfection right away; I promise over time it will grow into itself.

    Roles

    To follow suit with the Guild theme, I established roles for my community members. I already said my role is Guildmaster and my mods are Guild Officers. The rest of my community is broken down into 3 roles – Recruits, Members, and Veterans. Recruits are members that accepted the rules after they joined. Once they show some interaction and engagement, I promote them to Members. Those that stick around for a long time get promoted to Veterans and are generally among my closest friends because we’ve had that amount of time to bond.

    my server roles

    Making Private Channels and Categories

    I wanted my server to have a few channels that are private to specific roles. For instance, my veterans are my closest friends, and sometimes I want to be in voice chat with them, but not necessarily any member in the server. So I created my Vet voice channel, and made it private. In the privacy settings, I permitted the roles of the moderators, myself, and the Veterans to the channel. There are many configurations you can choose for private channels, but I keep mine simple and make my private channels invisible for the roles that do not apply to them. I also made my moderator category and all of its channels private to myself and my moderators.

    Moderation Settings

    moderation settings

    Now that you have your channels, categories, and roles established, we can set up the moderation settings to keep your Discord server safe. As a content creator, you may have a public discord link. A public discord server means there may not always be innocent users joining. Some users create a mass amount of bots and add them to your server. These bots can wreak havoc, posting inappropriate links and content in various channels. Without the proper safety settings in place, this can be a stressful situation to deal with. Let’s avoid those issues and get our backup plan in place.

    Safety Setup

    In a community server, there are 4 sections in the Safety Setup category. Each of these sections covers an important part of moderation. From Raid Protection, DM and Spam Protection, AutoMod, and Permissions, you can establish security checkpoints in your server to block potentially catastrophic events.

    Raid Protection and CAPTCHA

    Raid Protection and CAPTCHA allows you to opt in to notifications if activity is unusually high. I chose to send these notifications to my moderator channel, because I don’t want to disturb my community, but I do want my mod team to be aware of the issues. CAPTCHA is required for any suspicious users (new users, unverified users, etc) and users trying to join during a potential bot raid.

    DM and Spam Protection

    Select your verification level for new users joining your discord server. I opted for high security, requiring a user to have a verified email and have their account registered for 10 minutes before they can join my server. I opted for new members to be blocked from viewing channels and interacting until they accept the server rules. DM and Spam Protection also puts suspicious DMs into a separate Spam Inbox as opposed to your inbox. Unknown users’ DMs are requested rather than immediately listed in your inbox, and the server sends a warning to every user attempting to click a link.

    AutoMod

    AutoMod gives you the ability to block specific words, phrases, and spam. I organized my member roles specifically to avoid the @everyone spam mention that is so common in discord servers. These spam settings also report to your selected channel when suspicious activity occurs.

    Permissions

    Permissions allows you to require your moderators to 2FA before they execute moderator actions such as banning, kicking, and timing out members. I opted out of this option, because I feel that if my moderators are taking action, it’s likely serious and requires immediate action. Therefore, I don’t want them to have to take those extra steps to protect the community. Permissions also removes risky permissions from the @everyone role. This is also why I organized my members all into different roles. @everyone is never used in my server.

    Audit Log

    You can view every change that’s been made in your server here. From name changes to bans and kicks, every moderator action is listed with timestamps. If anything happens without your knowledge or permission, there’s a paper trail.

    Bans

    This simply lists banned users from your server. You can add notes to these users so your mod team all knows why they’re banned.

    Additional Options

    Now that you’ve finished the basics of setting up your Discord server, you can invite your friends, add your invite link to your social media platforms, and start building your community. There is plenty more you can do with your server, and you can tinker with it and really make your brand shine with it. Enjoy your safe and organized server!

    discord

  • How to Begin a Career as a Content Creator

    How to Begin a Career as a Content Creator

    Some Basic Do’s and Don’ts of Content Creation

    Becoming a content creator as a career became a popular idea when COVID-19 shut down the world. Millions of people suddenly found themselves at home with more time on their hands than they ever thought they’d have. Gamers suddenly had all the time in the world to game. People who never played video games before started gaming.

    content creation

    More free time also meant more time to scroll on social media, make connections with people, and find safe spaces and communities with others. These communities connected people with content creators, showing them a potential business opportunity for themselves. Content creators started popping up from all over the world, on TikTok, Instagram, YouTube, and Twitch, among other platforms. The content varies from video game live broadcasting, also known as streaming, long-form and short-form video content, and graphic design content.

    If you want to know how to get started as a content creator, I can help you. There is a lot to consider, but I’ll keep it as simple as possible for starters.

    Do’s and Don’ts of Content Creation

    Don’t: Quit Your Job

    Growing as a content creator takes time and dedication. If you’re thinking “I’m going to invest in a professional-grade streaming setup, go live, and quit my job the next day”, I have to hit you with some reality. No one succeeds at content creation overnight, and you will not be the exception to that rule. Creators don’t become popular just by playing video games. There is much more to it, and it takes time.

    Do: Create Content on Multiple Platforms

    The creator space is highly saturated with creators of varying niches and sizes. This market, while friendly to newcomers, is not going to flood you with viewers, followers, and subscribers. Your massive community won’t come stampeding in with fan-made picket signs. You have to work on multiple platforms, maintain consistency with your brand and your content on each platform, and people will start to notice you. The best platforms to create content on are TikTok, Twitch, YouTube, and Instagram.

    content creation involves branching out to multiple platforms to network effectively

    Do: Network with Other Content Creators

    Making connections with similar creators is a very important aspect of content creation. You want to meet creators like yourself, at various points in their content creation career, from veterans that spent years building their brand, creators that are grinding but haven’t quite met their goals, and new creators like yourself. Evaluate their brands, and see what sets them apart from every other creator. You want to see how they engage with their communities, what incentives they have for their viewers, their followers and their subscribers. You also want to determine what you do and do not want to do with your own brand. This isn’t an objective of comparison. You’re not deciding what you’re going to do better than these other creators. You’re deciding what you’re going to do differently that will set you apart from them, along with other creators.

    Don’t: Promote Your Content in Other Creators’ Communities

    You can gain attention on social media and direct it to your primary creator platform in various ways. You can post trendy videos promoting your channel and profile, describing your content, posting clips of your content, etc. What you shouldn’t do is infiltrate another creator’s space with the sole intention of promoting yourself to their community. These creators put so much time and effort into their work to build their communities of supporters. For a new creator to enter these communities, play the part of a supporter, and then drop links to their own profiles and content is disrespectful to those creators. You don’t want to be known as the creator that tries to steal supporters from other creators.

    Don't self promote in other content creators' communities

    Do: Find a Niche for Your Content

    The content creation market is highly saturated with creators. This means that it’s going to take a lot of work to draw in supporters, because there are so many other creators they could be supporting. You can more easily grow your brand and your community of supporters is by finding a niche, or a much more narrowed down category of content. Popular niches for content creators are cozy, horror, strategy, adventure, multiplayer, and so on. You could even niche yourself down to one specific game, which might make starting out as a creator even easier. If you create content for one single game consistently, fans of that game will likely find you and start following your content. From there, you may decide to expand to a specific genre, or even variety, but starting out with as narrowed of a niche as possible will improve your chances of growth greatly.

    Do: Stay Consistent with Your Content

    In order to succeed as a content creator, you need to be consistent. That means maintaining your content on a regular basis. Publish your content schedule on your social media platforms, and stick to that schedule. When supporters find you, they will look for your content at those scheduled times, and if you’re not consistent with it, they’ll find another creator that is. Many platforms have algorithms, and if you maintain that consistency, you will be inserted into that algorithm and pushed out to users with similar interests to your current followers. That means you’re expanding your reach, and growing as a creator.

    stream schedule on Twitch, keep content creation consistent

    Do: Make Sure You Have What You Need

    Every creator has their “dream” creator space – their stream setup, their video editing space, their gamer space. I have a post that lists the 10 things you need as a streamer, and most of these things branch out to most other forms of content creation as well. You don’t need all the professional quality tools to get started – just some basic utilities to make your career easier.

    Get Started

    These are the small basic points of content creation as a newbie. If you stick to the basics, keep your brand simple but unique, and maintain your network and connections, you’ll start yourself on the right foot as a creator. Content creation is a fun experience, even if you’re trying to make it a career. Make sure you’re always having fun with it. I believe in you! You’ve got this.

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